THE REAL REASONS BEHIND APARTMENT PRICE GROWTH
With Brisbane’s apartment growth rising to 15 per cent, property experts attribute the rise to market movements, but with a new age in stay-at-home lifestyles driving unprecedented demand for world-class residential design, there’s more to it.
With home buyers prioritising home offices, versatile living spaces, and all-inclusive facilities more then ever before, Pradella has tracked record high buyer demand for sophisticated design features resulting in ready-to-buy personal sanctuaries.
Inclusions such as rooftop infinity pools, fully-equipped health centres equipped, and sky-high cinemas are just some of the features which have been rolled out across their West End communities since 2007.
While luxury amenities ultimately contribute to increased apartment prices, a 231sqm Penthouse at Pradella’s The Lanes remains significantly more affordable than nearby houses sold in the past 12 months, including this dilapidated shack located 450m away which sold for $2,100,000.
Penthouse owners at The Lanes can benefit from features such as fireplaces, wine rooms, Miele appliances and spacious floorplans – liveability perks which far outweigh the needs of houses in the surrounding areas.
Future resident of The Lanes, Wendy Miller, said she bought into the community as a renter in a neighbouring Pradella project and values the impressive luxury amenities on offer.
“When I saw the final concept design of how the space would be used in terms of the rooftop and the gardens, I loved it,” Wendy said.
“One of my favourite aspects of The Lanes is the connection between two of the towers on the rooftop, creating a single large area with a generous swimming pool, mineral pool, dining spaces which can be reserved and a really good gym.”
“It’s just amazing and reminds me of Marina Bay Sands in Singapore,” she said.
Pradella Sales and Marketing Director, Lee-Anne Kielar, said some buyers have purchased within Pradella’s various West End developments multiple times thanks to innovative design and stand-out facilities which set new benchmarks for apartment liveability.
“As one of Queensland’s most longstanding developers, we consider it a priority to be receptive to buyer feedback about what’s important in Pradella’s residential communities,” Ms Kielar said.
“Working alongside some of the industry’s best designers, we’re proud to continuously push the boundaries of what’s expected in traditional apartment developments and cater to the evolving needs of residents, both now and into the future.”
With a level of private amenity rarely seen in Brisbane’s inner-city, The Lanes boasts almost 4,500sqm of recreational space with 2,000sqm dedicated to the 12th floor rooftop retreat, offering residents an array of easy-to-access options for work, relaxation or play.
A project comprising three towers with two joined via a rooftop Skybridge for easy access to amenities, community features include a 200sqm lagoon pool with beach entry and a 20m infinity edge that overlooks Brisbane city, Skydeck with private dining, contemporary alfresco pavilion complete with barbecue areas, The Lookout Bar and Terrace, sunrise and sunset lawns in the sky and a Wellness Retreat with steam room, mineral pool and reflection gardens, plus more.
Stage Two will feature 90 residences as well as a Health Oasis with fully-equipped gymnasium, outdoor rooftop cinema, residents-only Sky Lounge, and a private off-leash dog park, picturesque landscaped lawns and canopied barbecue zones on the ground podium.
To learn more about The Lanes including configurations, pricing and more, visit www.thelaneswestend.com.au or drop into the Display Suite at Montague Markets on the corner of Montague and Ferry Roads, West End.